How Masala Brands in India are Making Quality their Hallmark?

When it comes to adding taste and aroma to the food, spices and herbs are imperative. It not only adds flavours but also stimulates the appetite, which is why masala brands in India ensure to use only high-quality herbs that can add the right flavours and colours while preserving the quality of the end-product.

Masala brands in India manufacture spices in various forms: whole, ground, crushed, etc. Each form has its respective qualities. Grounded spices tend to lose their aroma compared to the whole spices during harvesting, storing, and handling, which is why it becomes important for masala brands in India to take the proper measures required to keep the quality of the spices intact.

Processing Techniques used in Preserving the Aroma of Spices

Earlier companies tend to use the conventional grinding technique to store spices well; however, one of its major drawbacks is that it generates heat, lowering the quality of spices. Masala brands tend to use a cryogenic grinding technique that helps retain the flavourable properties, nutritional value, and quality of the spices.

Cryogenic grinding technique: What is it?

It is a grinding procedure in which low temperature is maintained that ensures minimal loss of volatile oils, colours, and moisture that results in preserving the aroma of spices. Leading masala brands in India manufacture cryogenically grounded spices, which is why they have the best taste and aroma.

Source of Raw Materials

The flavours that spices add to the food also depend upon the quality of the raw materials. Spices grown in different regions have different qualities; thus, masala brands procure the raw materials from where it is found in their finest quality.

The Use of Packaging Technique to Maintain the Freshness in Spices Intact

Off-flavour and microbial spoilage is one of the most common reasons behind losing freshness and aroma in spices. It is important to use innovative packaging techniques that keep the quality of the spices intact. Many masala brands in India use custom packaging pouches specially designed to keep the taste and aroma intact. With the practical application of state-of-art technology in processing, packaging, and handling spices, many masala brands such as Catch masala, Bharat masala, etc., are making quality their hallmark.