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Showing posts from February, 2022

How Masala Brands in India are Making Quality their Hallmark?

When it comes to adding taste and aroma to the food, spices and herbs are imperative. It not only adds flavours but also stimulates the appetite, which is why masala brands in India ensure to use only high-quality herbs that can add the right flavours and colours while preserving the quality of the end-product. Masala brands in India manufacture spices in various forms: whole, ground, crushed, etc. Each form has its respective qualities. Grounded spices tend to lose their aroma compared to the whole spices during harvesting, storing, and handling, which is why it becomes important for masala brands in India to take the proper measures required to keep the quality of the spices intact. Processing Techniques used in Preserving the Aroma of Spices Earlier companies tend to use the conventional grinding technique to store spices well; however, one of its major drawbacks is that it generates heat, lowering the quality of spices. Masala brands tend to use a cryogenic grinding techniq